Archive for the ‘PHONE PLANS’ Category

Are Unlimited Data Cellphone Plans On Their Way Back?

Wednesday, January 13th, 2016

AT T Unlimited Data_Plan image www.freephonelink.net

In this Tuesday, Oct. 21, 2014, photo, people pass an AT&T store on New York’s Madison Avenue. AT&T is once again experimenting with offering unlimited data plans to smartphone customers while promoting its DirecTV service, signaling a potential reversal of industry trends toward data caps and charges for big video watchers. (AP Photo/Richard Drew)

AT&T is once again experimenting with offering unlimited data plans to smartphone customers while promoting its DirecTV service, signaling a potential reversal of industry trends toward data caps and charges for big video watchers.

AT&T is trying to capitalize on its $48.5 billion purchase of DirecTV last year. On Monday, it’s announcing an unlimited data plan for cellphones, if you also get DirecTV or AT&T’s home-TV service, U-verse.

The unlimited data deal may be cheaper than AT&T’s limited-data plan if you have a family that watches a lot of video and want cable; if it’s one person, sticking with the existing plan is likely a better value, especially if you don’t want cable. It’s a limited-time offer but AT&T won’t say when the promotion would end. People who sign up can keep their plans when or if the promotion ends.

While AT&T killed its unlimited data plan in 2010 for new customers, followed by Verizon in 2012, unlimited plans — with qualifiers — do still exist. Both the biggest wireless carriers let their existing customers keep unlimited plans, although the price has gone up recently. Late last year, they announced price increases — Verizon charging an extra $20 per line, AT&T another $5.

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Henry Sapiecha